Meadowlands Regional Chamber:
a regional Chamber of Commerce with over 700 member companies
Services Rendered:
Brand Survey • Corporate Identity Creation • Marketing Materials
Client Description:
a regional Chamber of Commerce with over 700 member companies. Member companies
include Ernst & Young, Jets, Giants, Hartz and many other vital companies.
The MRC is one of the most active and influential Chamber of Commerce in
the United States.
Goal:
Create a branding campaign that encompasses the vitality of this organization
into a integrated cohesive identity and communication strategy. Create corporate
a branding guide to bring all visual commutation into line with brand strategy.
Strategy:
• Create a marketing study to get an accurate picture of the membership, the
make up of the chamber in terms of the size of the member businesses, the issues
important to each of the demographic groups within the chamber.
• Analyze existing brand. The organization had not looked at their brand in many years. In the 10+ years that have passed since the organization last examined the brand, every significant part of the chamber, it’s mission and member have changed radically.
• Analyze what other vital and successful chambers were doing with their brand and marketing.
What we did:
• Created branding conventions in the form of creative visual ads, which
articulated their value added proposition.
• Created new visual identity that reflected the organization, it’s unique selling proposition, it’s membership and the organizations involvements and initiatives.
• Created a branding guide, logo, business system, ads, television ads and positioning.
Results:
• The Meadowlands Chamber is leading the region into a growth and business
expansion of major proportions. Leading the region and the state on such
issues as the environment, transportation, healthcare, worker education and
economic expansion, the organization has a recognizable brand that reflects
these aspirations and accomplishment.
