Copywriting and Content Optimization

What you say and how you say it is everything. Let us help you.

Persuasive content development and copywriting:

APV takes copywriting to the next level with what we call “Persuasive Content Optimization.”

We start by understanding your current sales process and help sculpt it to match your customers’ buying habits. The better the synergy between the two, the better your conversion ratio and sales results.

Your customer’s view: outside looking in.

The user experience goes well beyond words and design. Customers experience an overall impression of you as they interact with your brand on every level.  Successful content requires intriguing, value-building headlines, information structuring, well-articulated offers, calls to actions and psychological triggers.

In many cases it is necessary to re-categorize corporate information to be easy to understand.  More often than not, company “insiders” are too close to the information to accurately assess what message is important to the client and what will aide in their decision-making process.

Our process works and commands results!

APV Communications has developed a unique process that incorporates client-provided technical information for products and services enhanced with captivating copy—use of headers, persuasive optimization of body content, search engine friendly keywords, calls-to-action, and visual imagery.

Our process for creating copy is the best in the industry—it emphasizes results over creativity and sales over cleverness.

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