Online Marketing and Branding
How can we help you with Online Marketing and Branding?
Customers tend to contact us to either build a brand or market a brand. Somehow, the two are distinct from one another in their minds. For example, they consider building a website, but they’re not at the same time thinking about how that website will generate traffic and leads.
What seems to consistently be missed is that you cannot “spot train” branding or marketing. Each needs to be built with the other in mind and work in tandem to achieve your goals. It doesn’t do much good to generate a bunch of traffic to a website if the messaging fails to convert these prospects into leads and customers. By first creating an impressive brand image and then generating traffic and leads through strategic marketing strategies, we cannot only increase revenues, but also build substantial brand equity.
Start with a Marketing Plan
Any effort, whether electronic, online or traditional must be an extension of a centralized and cohesive marketing plan. This ensures that all the “oars of your marketing boat” are pulling in the same direction.