Search Engine Optimization

SEO or Search Engine Optimization is the #1 way customers find vendors.

Plain and simple, Search Engine Optimization (SEO)  is the process of bringing more qualified prospects to your website through the most popular search engines. It is critical to have a quality web presence. But a great website does not guarantee that people will be able to find you. Search engine optimization or SEO, involves an understanding of the nature and ways in which people search for your goods and services.

Using statistical analysis, we determine the exact language that people use when searching the web for businesses that provide specific goods and services.

With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. If you don’t understand how to successfully apply these strategies, then your customers will go to your competitors instead.

APV Communications is a search marketing firm with the knowledge, skills, and a proven process that consistently delivers results. Results that deliver a significant increase in traffic and a Big ROI.

Here’s how we do it: We form a strategic Internet marketing plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search-optimized Web design. Then, we tenaciously go to work so you can quickly dominate your online competition.

So, start dominating today. Request a proposal from a top SEO company and let’s set up a chance for high search engine rankings, more customers and a big return on your investment.

What is SEO?

Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.

Wondering when to begin SEO?

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.” -Google Webmaster Support

APV Communications Steps for Highly Effective SEO

Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:

  1. Strategy & Initial Optimization – Our initial on-page SEO is everything the spiders see on your website that affects your rankings. Our process starts with a keyword discovery process that focuses on achievable primary keywords and “long tail” keywords. The approved keywords are embedded into your meta tags, which help Google and other search engines organize and rank information. The actual coding, style, positioning, and saturation levels also are relevant factors that are a part of our on-page SEO process.
  2. Ongoing Linking & Optimization – Link building builds “votes” to your website (in Google’s mindset). The more credible the votes, the more your rank increases. Rank affects both your “TrustRank” and “PageRank,” both terms coined by Google. Relevant and effective link building through partners, articles, press releases, bookmarking, Blogs, reference sites, etc., is one of the most important factors in your search marketing.
  3. Content Marketing* – Through articles, press releases, blog posts, eBooks, webinars, landing pages, and more, we are able to enhance your digital “footprint” in your industry. (*Requires VisibilitPro to promote custom written content) Content is written for submission to industry channels and social news sites such as Digg, Reddit, and StumbleUpon, and is promoted through Facebook, Twitter, Google Buzz and LinkedIn, etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional targets, syndicated feeds, AP News Wire, Google News, Yahoo News, eMediaWire, and more. Releases include keyword anchor text, an embedded image, social bookmarking features, and other SEO-related functionality. Reporting on page reads, impressions, search engine traffic, and search terms is included. (Advanced reporting and embedded video are available for an additional charge.)
  4. Reporting & Analytics – A very important part of your online success is to meet with experts and review your site analytics. As part of these programs, our experts will look at your traffic, the referring sites, keywords, which pages are working and which are not, and much more. We will discuss your current engagement plan and see if it needs updating or fresh ideas. We will also consider new strategies, techniques, trends, etc., and decide together what site enhancements may be needed to improve both traffic and conversions.
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